A prospective patient asks an AI assistant, “Which orthodontist near me is suitable for Invisalign?” A business owner who has spent years improving Google rankings may never see that search,
A lot of small business sites already have some schema on them. The problem is that it's often the wrong schema, duplicated by plugins, or treated like a homepage chore
A practice owner opens Google Search Console after months of flat visibility and finds URLs they never intended to create. The website has separate versions for tracking parameters, print layouts,