Search visibility now happens in more than one place. A business can rank well in Google and still be absent when a prospective patient asks ChatGPT for a dentist, a
A prospective patient asks ChatGPT, “Who's the best family dentist near me for a nervous child?” A potential client types, “Which family lawyer near me handles custody disputes?” The answer
Zero-click search has changed what “visibility” means for service businesses. A 2024 SparkToro/Datos clickstream study found that 58.5% of U.S. Google searches ended without a click to an external website,
A patient needs a dental implant and doesn't start on Google with a short keyword. They ask ChatGPT for the best implant dentist near them, then follow with questions about