You've changed your service URLs, moved a local business website to a new platform, or switched from HTTP to HTTPS. The new pages load correctly, but old links from Google,
An SEO audit is a structured review of a website's technical, on-page, and authority signals that reveals why pages aren't being found. A widely cited 2025 analysis says 67% of
Search visibility now happens in more than one place. A business can rank well in Google and still be absent when a prospective patient asks ChatGPT for a dentist, a
A dental practice publishes a location landing page, a law firm adds campaign tracking to an advertising URL, and a home-service site lets visitors filter appointments by service type. Soon,
A dentist can rank well for “emergency dentist near me,” yet still fail to appear when a patient asks an AI assistant which clinic handles urgent appointments. A law firm
35% of websites have critical technical issues that can block proper crawling or indexing, while 25-30% of crawl budget is wasted on duplicate, thin, or orphaned URLs. Fixing those pages
“Keep every important page within three clicks of the homepage” is useful advice, but it isn't a complete architecture strategy. A shallow site can still be confusing, fragmented, and impossible
The popular advice is simple: publish more content, add FAQ schema, and wait for ChatGPT or Google AI Overviews to notice you. That advice misses the expensive part of the
A practice owner opens Google Search Console after months of flat visibility and finds URLs they never intended to create. The website has separate versions for tracking parameters, print layouts,